Digital Marketing
On page SEO technique is a method of optimising each web page to rank top in Google search engine. On page SEO technique refers to both HTML source code and Content of your page that is to be optimised properly, where off page SEO refers to external links from another site. Digital Marketing Chennai is the place where you can learn this technique with practical knowledge. Let us discuss how to do on page optimisation to your website
Page Title: Title tag refers to the page of your web page, it is been displayed as a headline on the Google search engine result page. Always have the habit of creating your title with keywords Meta Descriptions: Meta descriptions are to be made of 150 characters that summarise your web pages' content. Also, it is very essential to optimise your Meta descriptions H1 Tag: The proper usage of H1 tag in your web page may increase your ranking. The very first phrase of your web page is to be in H1 tag and it is good to add keywords in it Alt Tag for Image: Alt tag refers to the Alt attribute and it is text within the image tag. Make sure that you include your alt tag for your image in your web page Content-Length: You should have at least 500 + words in your web page. Initially, 250 words are enough for ranking. But nowadays Google recognize you only if you have good quality content Keyword Bolding: Targeted relevant keywords should be bolded then and there. So that when people search for the keywords your page will easily display to the users. Google recognize the bolded words than the remaining words Content Uniqueness: Make sure your content is unique. Check it in Copyscape or duplichecker tool Page Speed: Google page insight is a site that shows your web page speed. So enter your URL and know your page speed. URL Structure: Check your URL structure includes all the features of URL according to SEO strategy WWW and Non-WWW: Your site should redirect to your original version whether you give www or non-www. Internal Links: Give relevant internal links to your website. Internal links refer to giving links to other pages of your site in the same domain. When you design your web page all the above are essential to implement to your page. You can know all these in details when you take up Digital Marketing Course. |